// about

Software engineer by training. Growth partner by necessity.

I'm Arsalan, a freelance web developer and digital marketing consultant, I build the site and application, then make sure it actually earns its keep through search and paid channels

Arsalan Chughtai working at desk setup

My story

I started out writing PHP for small university projects and building Android apps for a homeschooling capstone — the kind of work where you learn that 'it works on my machine' isn't good enough. That habit of shipping things that hold up under real use never left.

Since then I've split my time between two worlds: engineering — PHP, Laravel, WordPress, Android, and increasingly AI-assisted development — and growth — SEO, Meta Ads, and conversion work for real businesses, including running paid campaigns and managing a tourism operator's digital presence in Dubai.

That combination is the point. A beautiful site that no one finds is a portfolio piece. A site built to rank and convert, backed by someone who understands both the code and the campaign, is a business asset.

Mission

Give independent businesses the same quality of digital presence that only large companies used to be able to afford.

Vision

To be the person Gulf-region and Western SMBs call first when their next website or system needs to actually perform.

Values

Ship what was promised, explain decisions in plain language, and measure success the way the client's business measures it.

// journey

Experience timeline

2019

First production PHP builds

Built early web systems — ambulance booking, e-visa processing, car loan management — learning how real workflows differ from classroom examples.

2021

Android & Unity development

Expanded into Android (Java, Firebase) and Unity 3D / C#, building a homeschooling matching platform with escrow payments and attendance tracking.

2023

Moved into growth marketing

Took on PR and digital marketing responsibilities for a Dubai-based tourism operator — SEO, Meta ads, and SMM alongside development work.

2025 – present

Full digital solutions practice

Running client projects across Shopify, WordPress, and custom builds for UAE, Saudi, and Western clients, with AI-assisted development woven into the workflow.

// skills

What I bring to a project

ENGINEERING
PHP Laravel WordPress Shopify Liquid MySQL JavaScript Android / Java Unity / C#
GROWTH & MARKETING
Technical SEO Local SEO Google Ads Meta Ads Content Strategy Conversion Audits Analytics
// let's talk

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See the work first, then let's talk about what your project would actually take.